The Hip Art of Curation

If random people chose random things, and more random people with random preferences randomly liked those things, the world of curation would play out exactly as it does now.

Best I can tell curation works like this - a few basic guidelines are determined, then final decisions are made using the same function of mind that decides what we will eat for lunch.  The decisions, they just ... feel right.

Unless you directly ask the intended audience, then curation looks a lot like rolling the dice on personal preference.  But people know this.  In fact it’s celebrated in the world of curation because judging by personal preference feels so amazing when you get it right.  A person honors their own taste to the highest degree.  And when others agree, well, we just goddamn knew it :D

But it’s not possible for your personal preference to be better, or naturally more in tune, than someone else’s. And it’s certainly not worth honoring.  And not because of a trash and treasure mindset.

Personal preference shouldn’t be praised so highly because personal preference is not in your control.  It’s like your height.  It’s wired in.

Waiting to see what feels right is you simply mulling around in the that globby memory mass behind your eyes that nature and nurture strung together so well.  Add in the most recent psychological priming, run everything under the lens of your current body chemistry, and wait for something to “click.”

Heck, there’s even more to it than that.  There’s also social influence, cultural influence, and a long, long list of biases you can’t possible steer clear of.  Your personal preferences are starting to get quite complicated and out of your control, aren’t they?  It almost as if random people are choosing random things with random preferences and random people are are randomly liking them.

In any case, I’m sure our personal preferences do line up.  At least on the important things.