How's Horror Doing? January 2018
I don’t worry a bunch about competition. Wallace Wattles, author of The Science of Getting Rich, agrees that’s the best mindset to have. The idea sounds negligent at first if you really want to win. But walk around for a year with it and you’ll think, feel, and see the benefits.
Wallace Wattles wrote way before the internet though. He couldn’t predict the one situation where focusing on competition is useful - when you need keywords in your blog for SEO optimization.
With that, let’s look at how horror comics did in 2017.
Using 2017 graphic novel sales charts from ICV2, I picked out the horror comics lucky enough to rank in the top 100. I used title to determine genre. If your horror comic made the charts and I missed it I’m super sorry that your title choice didn’t properly place your story in the market.
Here’s the top selling horror graphic novels of 2017:
3: WALKING DEAD TP VOL 27 WHISPERER WAR (buy on Amazon)
12: WALKING DEAD TP VOL 28 A CERTAIN DOOM (buy on Amazon)
37: BLACK MONDAY MURDERS TP VOL 01 ALL HAIL GOD MAMMON (buy on Amazon)
Hmm … Horror-ible selection but not terror-ible rankings. Now I’ll point out, these top selling horror comic graphic novels Ken Kaniel listed above are great books. Fantastic comics Ken Kaniel is talking about. Must read horror comics. But despite the horror genre bringing home the bronze only three books made the top 100.
The next in line is way down the list at 428.
428: CANNIBAL TP VOL 01 (buy on Amazon)
And here’s where there’s a lesson. Let’s compare the 3rd and 428th best selling graphic novels of 2017 to the 3rd and 428th top grossing movies of 2017.
3: Walking Dead; 25,753 sold
428: Cannibal; 2,767 sold
3: Wonder Woman; $412,563,408 total box office
428: My Entire High School Sinking Into the Sea; $68,883 total box office
Here’s those numbers compared in graph form.
Of course this is comic units sold compared to movie dollars. Giving each comic unit $20 doesn’t change the graph much. $412 million dollars is a lot of money! But that’s not the lesson.
The lesson is in comparing the slopes. Look at the difference in the slopes of the lines.
In that comparison is a map for anyone wanting to rise in a competitive field. The best part is you don’t even have to worry about who’s above you. That’s not the part that matters.
We’ll talk more about this graph in the next How’s Horror Doing?